You see them all the time. Those special ads on television that appeal to your funny bone, connect emotionally, or simply provide a good and solid marketing message that convinces you to go down to your local pizzeria and buy a pepperoni pie.

These ads can have tremendous success for the sponsoring business. Consider the “Old Spice Guy.” These clever ads have helped Old Spice become more than just a present for grandpa during the holidays. They have helped create a huge spike in sales for Old Spice body wash with purchases by both men and women (for their men).

Similarly, the E*Trade baby has brought considerable awareness of how simple it is to trade online. The

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You’ve taken our previous recommendations about starting and maintaining a company blog. Congratulations! You’re on your way to helping your company website increase readership and search results status.  However, how can you increase the number of views that each and every blog post receives, even after it has been posted for some time?

Simply writing a new blog post on a frequent and regular basis may not be enough to increase total readership.  Here are a few ways you can assure that your blog posts get read again and again, even after posts have been archived.

1. Link

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New small business owners often run into the problem of how to get the word out about their product or service without spending a lot of money. Even experienced small business owners run across this problem when cash flow for the month ebbs.

What can you do to make the most of your marketing and still get ways to reach your customers? It can take a bit of creativity and cleverness to develop a marketing strategy on a shoestring budget – but it can be done!

Below we present five popular ways you can effectively promote your business without a lot of money. So without further ado…

1. Effective Email Campaigns

   One of the most cost effective marketing strategies that has the most impact are email campaigns. Dir

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New entrepreneurs who start up a small business have an enormous task at hand. One of the biggest tasks is simply getting the small business off the ground and going with some momentum. Unfortunately, for many new small business owners and entrepreneurs, their new business takes longer than anticipated to acquire that forward momentum. Much of that failing is due to a lack of business focus.

We live in a world where everything is “instant”. We have On Demand television so we can watch our favorite shows anytime, rather than at the scheduled broadcast time. People want to drive a new car off the lot the same day through an instant loan application and decision. And

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There is plenty of talk, chatter, and online articles about how you can use social media to your marketing advantage with customers. However, it seems most of these articles and resources are aimed at how a small business owner can utilize social media to promote their business with the final consumer. But what about those small businesses who sells products or services business to business (B2B)? Can social media work for them too?

The answer is yes! In fact, methods for using social media for B2B companies are not that much different than for retailers. However, the approach for B2B companies is a little different.

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If you are a small business owner who is looking for new ways to market your company, most likely you have heard of Twitter. Twitter is not just a place where people can micro-blog at 140 characters or less or catch up on the latest celebrity gossip. Twitter has become a major marketing factor, even for small business.

However, what can Twitter do for you? And how do you use Twitter to your business advantage? Here are five important tips that all small business owners should use when creating or modifying a Twitter account.

1. Define Your Needs from Twitter

   First, you need to be clear on your expectations.

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The Baby Boomer generation is quickly approaching retirement age, and as a result, the US workforce is faced with losing almost 25 percent of its workforce. However, on the flipside, a struggling economy and shrinking IRA account balances have forced many Boomers to remain in the workforce simply because they cannot retire.

How can you as a business owner be a part of the solution for the Boomer generation as they reach their sunset years? It’s easy: hire them!

Hiring Boomers near retirement may at first give you pause. Why hire someone who is not destined to be a long-term employee? Interestingly, many businesses are hiring more near-retirement employees. I

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