How Does Brand Name Affect You?

June 18th, 2010

Do you always need brand name stuff or can you settle with generics? It’s a battle that rages throughout the strip malls, supermarkets and boutiques. And chances are, you’re already fighting for one side or the other.

Brand names are armed with “reputation,” aesthetic appearance and sought after trends. Generic brands are at bargain prices, and mimic the look of the brands without ruining your budget. The true quality of each is often debated, and many of these possessions serve the exact same purpose, regardless if it’s the real thing or concealed in a generic cloak.

What Possessions Are Worthy of the Brand Names?


If any material item is in the front line of this debate, it’s the clothes we wear on a regular basis. People care

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A Brand Experience That Engages

June 16th, 2010

Lori Turner

Let’s face it – consumers are simply bombarded with marketing clutter everywhere they turn. Standing out from the pack takes ingenuity, which is at the heart of guerrilla marketing.

Experiential marketing, a form of guerrilla marketing seeing a resurgence of late, allows customers to experience your brand first hand. It allows consumers to interact emotionally, engaging as many of the five senses as possible.

Furniture behemoth IKEA set up a cost-conscious replica of the Oval Office in Union Station in Washington during Obama’s inauguration week using their furniture line. Passe

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How The World Spends Its Time Online

June 16th, 2010

Unum Provident terminates disability benefits to woman with chronic fatigue syndrome (CFS) (Part I)

June 14th, 2010

Unum Provident Reviews Approved Benefits to Assure Continuing Qualification

When Nancy Perryman stopped working on February 28, 1997 she was the Western Farm Bureau Insurance Company’s agency manager for metropolitan Phoenix and Northern Arizona. She supervised between 18 and 21 insurance agents who worked out of Western Farm Bureau’s various insurance offices. She’s earned around $300,000 each year in commissions, with average monthly earnings of almost $19,000 for the two years before she stopped working.

→ Continue reading Unum Provident terminates disability benefits to woman with chronic fatigue syndrome (CFS) (Part I)

4 Simple, But Effective, Email Marketing Tips

June 14th, 2010

Email marketing has many advantages. It can be an effective way to promote your business, grow your contact list, and stay in touch with your customers. However, many small business owners are not effectively managing their email marketing campaigns.

Email marketing is a delicate business. Without a good strategy, you could potentially lose customers, gain an unfavorable reputation, and ultimately lose business. With this in mind, what do you need to have an effective email marketing campaign?

  1. Make Your Email List And Check It Twice

    Having a strategy to collect email contacts is great. However, you should also have a process in place that checks email addresses for accuracy.

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Top Gas Credit Cards With Great Benefits

June 12th, 2010

Whether you have a job, have a business or go to school, transportation and related gas expenses are inevitable. Everyone has somewhere they have to go, even if they try to minimize driving. Gas credit cards with benefits and rewards are a great way to cut down on the rising costs of gas, a household necessity for most of us.

Much like any other credit card with a rewards system, you earn cash back or rewards for every dollar charged. Incentives might include cash back on gas, cash back on related purchases, points for rewards and more. Every time you fill your tank, you’ll earn something extra. T

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